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The company decided to offer the bidding option in ordere to lure consumers who have been shying awayfrom high-end hotel stays during the recession. The bidding optiojn allows the hotel to pickup cost-conscious while at the same time avoidingh having to “erode” rates, said Ben president of Minneapolis-based Graves World The company has been testing the biddintg feature, dubbed “place a bid!,” at its Graves 601 Hotel Web site for abougt a week and half.
It’s acceptedf about 49 percent of submitted Graves World plans to roll out the optionm at its other properties in the near The program distinguishes itself fromother third-party biddingv sites, such as Priceline.com, in that it allows consumerws to pick a specific said Graves. Rates for rooms at Gravees 601 run fromabout $149 to $350 per So far, some bidders have received discounts of up to 25 Graves said. However, in a trade off, bidderws must pay for room nightxup front, rather than simply reserve a room and pay Graves World developed the technology in partnership with New York-baseds , a firm that marketsd reservation-booking systems to hotels.
Graves Worled plans to promote the biddinyg feature through an onlineadvertisinbg campaign.
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