USOC, Comcast plan to launch Olympic Network - Denver Business Journal:

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The partners said the new service will carrythe U.S. Olympic Trials after 2012. The USOC and Comcast did not say that the Olympifc Network will carry any live broadcast of actual OlympicGamexs competition. Those broadcasts are reservecd to networks that pay large sums to the for exclusive rights in theUnited States, NBC Universao and its affiliated cable channels. NBC Universal has agreerd to payabout $2 billion to broadcast the Olympic Games and the Olympic Trials throughj 2012, .
NBC also is authorized to call itseldthe “Olympic Network,” the Journal Wednesday’s announcement was of a network “devotefd solely to the excitement, competition and valuee connected with the Olympic Movement.” The network plan to carry coverage of USOC-affiliated “championship competitions” as well as commentary, interviews, documentaries and classivc Olympic footage. It also will offer online and video-on-demanc channels. “The transaction is subject to closing thepartners said. “The U.S.
Olympic Networi will be a dream come true for fans of theOlympidc Games, delivering rich year-round content associated with the world’s greatest sporting said Stephanie Streeter, acting CEO of the in a statement. The USOC said it planw to use “a significant portion” of its net proceeds from the networo to help fund the training ofAmerican athletes.