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The new LC Laureh Conrad brand, exclusive to Kohl's, will launch in 300 storee in October with a line of The brand may expand into additional categorie suchas footwear, jewelry, handbags, intimatezs and sleepwear and will ultimately expand to all storew nationwide. The launch of LC Lauren Conrad buildson Kohl’a private and exclusive brand strategy, whic h has been well received by customers and accounted for nearlyu 42 percent of total saled in 2008. Famous nameds backing Kohl's brands include Vera Wang, Dana Buchman and Britneyt Spears, who is backing Kohl's Department Candie's brand under a marketing partnership announcedApril 1.
Retaik prices for the LC Lauren Conrar line will rangefrom $20 to $60 and representx a more modest priced line than the Laurenb Conrad Collection, a high-end brand previously available only in upscale boutiques. A month ago, Conraxd announced that she was takinfg a hiatus from theupscale brand. In a preszs release, Kohl's senior executive vice presidentf Don Brennan called Conrada "pop culture icon whosee style resonates with our contemporary customer.
” Lauren Conrax starred in MTV’s "Laguna and her spin-off series, "The which is in its fifth “We are confident the LC Lauren Conrad collection brings customers both the contemporarty style and the world-class brands they want at a pric that delivers incredible value,” Brennan Under the long-term licensingf agreement with , Conrad and Kohl’s will collaborate on the desig n of the brand. Kohl’s will lead the manufacturing, production, distribution and marketingf ofthe collection.
Conrad’s image and likeness is also expectedf to be leveraged throughout integratexmarketing vehicles, including national in store graphics, online and digital media, direct mail and publid relations. By the end of Kohl’s (NYSE: KSS) will operatew 1,022 stores in 49 states.
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