Vedante's growing sales

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Online buyers purchased thousandsof Kantor’s super-reflective Pop Bands (armbands and legbands), pet collarse and leashes made by her company, Vedant e Corp. “When everybody was saying holiday saleswere down, ours just said Kantor, a veteran fashion designere who started Boulder-based Vedantw nearly three years ago. The success of Vedante’s Pop Bands and pet products prompte giant onlineretailer Amazon.com to buy most of her inventoryu for resale, and triggered inquiries from larger pet-store chains about licensing the products or buyingg her company. Kantor focusedr more on online sales for the holidays thantraditionalo brick-and-mortar sales of Vedante products.
That was becausw as the recession deepened, retail sale s slowed more than online The emphasispaid off, but it presented Kantor with the problemk of managing unexpected . “It wasn’t even in my game plan to havea break-evenm month for another year,” she said. Vedante productas for pets, pedestrians and cyclistsw can reflect brightly from 500to 1,500 depending on their color. Kantord formed the business with the missiojn of improvingnighttime safety. Cars injure or kill a pedestrian every sevebn minutes in theUnited States, according to the National Highwau Traffic Safety Administration (NHTSA).
That amounts to nearly 75,0009 people annually, with about 50,000 of the accidents occurrinbat night, NHTSA statistics show. Kantort takes walks at dusk and, having survived a car cras with a drunk driveryears ago, she alwayse wondered about her safety crossing streetse at night. Then she saw a Bouldert pedestrian hit in a crosswalk inbroax daylight, and she decided to make a product to improvew pedestrian visibility. She drew on her experiencd in textiles anddesigning women’s apparel in Los Angeles. She choses 3M’s reflective materials for Vedante’s products, and it co-brandws the Pop Bands with 3M. She uses the 3M fabriv in collars and leashesafor pets.
McGuckin Hardware Store in Boulder carries both the Pop Bandwsand Vedante’s cat collars. The Pop Bandd , costing between $12.98 and $13.98 dependint on size, sell comparably to the battery-powered safety lights McGuckihn sells foroutdoor recreation, said Rik the store’s sporting goods manager and buyer. “They do very he said. “What appeals is their ease of use, and the noveltyu of them popping onand off.” Vedante’ss pet collars range between $13.98 and and its leashes between $29.98 and $45.98. Kantor’sd biggest challenge is managing a surgew in retailer interest without taking on debt that couldcrimop Vedante’s long-term health.
Kantor maxed out Vedante’s existingv lines of credit from bankws after her sales started and she put that money inthe bank. She feare d her banks would reduce her credit lines without thus starving the company of money at acruciakl time.