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Seems like 2008 left lots of peopler crying. So what does that mean for 2009? Once in a even Chicken Littleis right. The sky did fall in but that doesn't make Chicken Littlw a great strategist. Everyone is rightr sometimes. Use Chicken Little as your 2009 model at your Bambi timeis over. Capitalism has been described as "creativwe destruction." We saw lots of destructiobn last year. It's time to focusd on the creative part. How do you do that in this environment? First, change how you think.
For you'll need a battle plan, not just a business There's not one battle plan that works for but here are some universal principle for formulating your personalbattle plan: 1. DON'T FIGHTf THE LAST WAR We don't know the future, but we know this year will be differenf thanlast year, even if some 2008 problems persist durinhg 2009. Don't expect that dustin g off your 2008 plan will bring successin 2009.
Sun Tzu, in "The Art of War" advises: "What enables … the good genera l to strike and conquer, and achieve thing s beyond the reach ofordinary men, is Resources are scarce these days but spen some time and a little money getting informatiob about changes in your market and analyze how they affecft your company. 2. MIGRATION - THE HEAD IS MOVING If you'vd ever been to the Serengeti, you know that dry weathed causes millions of animals to move vast Business islike that, too. When everyonse is fat, dumb and happy in thei r establishedmarket niches, they tend to stay there. Big changese occur more out of desperationthan hope.
In timea like this, the business herd starts You're in trouble if it's heading in your Maybe your market niche has fared better than averaged in the generaleconomic downturn. That's but don't congratulate yourself yet. If you have a good you'll be facing new competitors Why? Maybe your niche was too small when other companiesd had lotsof business. Maybe they were focuse on products or customers withhigheer margins. If their other opportunities drier up, your little niche is probably looking pretty good tothem now. Assumin there are safe havens is foolish. 3.
MISFORTUNE BRINGS NEW OPPORTUNITIESd Good times bring more opportunities thantough times, but all economic conditionsw create new opportunities. Winners spot new opportunities and seize them quickedrthan others.
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