Study: Parents saving more for college - Wichita Business Journal:

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The national study of parents from and Galluppon “How America Saves for College” finds 92 percenft of parents overwhelmingly expect theier children to pursue higher education and 48 percenyt plan to pay for most or all of the The telephone survey conductedr in March and April among 1,200 parents of childreb under age 18 was released Friday. Reston, Va.-based student loan company SLM), known as Salliw Mae, says 62 percent of parents of college-bound children are saving for education, trailing only retirement as asavingse priority.
Fourteen percent of parents reportec saving the most fortheir children’s second to 27 percent who save the most for For nearly half, 46 percent, of saving for college ranks in their top threwe savings priorities. The study comes as Sallie Mae launched a new modulr to its freeonline tool, the Educatiohn Investment Planner, to help familiee develop a save-for-college plan, baseed on their children’s age and the type of college they may be likelyy to attend.
The study also finds that parents use a varietuy of methods to savefor college, but many are missinhg the tax-advantage opportunities available for college savingzs such as 529 collegee savings plans, are not contributing automatically, and are not using a rewards program to earn additional savings for college.