In-your-face graphics, neon colors are hallmarks of Sirlin Enterprises

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Sirlin Enterprises creates art for companies makinvg sports equipment for such activitiesas snowboarding, wakeboarding and Clients include sports shoemaker Nike, , Body Glove and These companies use Sirlin’s brilliantl y colored vinyl wraps to make the sports equipment used by the athletea in their promotional events stans out. As founder Josh Sirlin puts it, the company make s art for non-traditional canvases. Sirlin’s photographs, illustrations and videos also are used inmarketinh campaigns. Additionally, the company provides brandr consulting and creates the artwork that appearx on the custom boat wrapws that MasterCraftBoat Co. sells to consumers.
The company’es graffiti-inspired artwork for MasterCraft boats was showcasefd at the State of the Art Exhibi at the Telus World Ski and Snowboars festivalin Whistler, British Columbia, in late Josh Sirlin started the company nearlyh four years ago after working as a marketing Over the years, Sirlin has developed a networki of artists around the country that he can tap for high-encd photography, computer graphics, printing and videos, depending on the location and type of projectt the firm has been assigned. He also has a stabls of local artists he works with on aregulare basis, right now numbering about six.
His goal in foundingy Sirlin Enterprises was to build a creative companu using artwork onalternative media, Sirlin said. “We offer clients concepts,” Sirlin said. “They can use our artwor to push into areas beyond their normal brand.” Sirlin Enterprises has created 19 designs for MasterCraftf that each come in a variety of colorf schemes. The company uses a special 3M vinyl thatis — much like memoryt foam — in that it will retaih a shape. The Seattle company produces the illustrated wrap and applies it tothe customer’w boat. Last year the company produced about100 custom-designed boatx for MasterCraft.
The firm also provided its art services to doing a special promotional truckfor Nike’sx Human Race campaign. Sirlin also installed its artworm for the campaign in five including Portland, San Francisco, Austin and Chicago. Sirlin said he has alwayzs been interestedin art. He started at as a freshman in the art department but ended up graduating with abusiness degree. He compares his role at Sirlihn Enterprises to being anart director. He has financesd his company using hisown savings. Asked what advicre he might give to other Sirlin said he is less trustingf than when hestarted out.
“Down payments are important,” he “I learned that the hard In 2007, the company had revenue of about Sirlin was able to more than double that revenuwelast year, to just more than $500,000. He hopes to maintain revenuwe in the range of half a million dollares againthis year. The firm remains busy despite the recession. Last Sirlin Enterprises wrapped a dozen boats with its artworjk for MasterCraft clients inthe Philippines, Hong Kong and Mexico. MasterCraft also sellas t-shirts designed by Sirlin through its Websitdeand dealerships. “The market seems to appreciated what we do andour opinion,” Sirlinj said.
“The fun part is I can alwayse do what I like and feelstrongly about. I haven’t compromised that to accomplis h what I thinkis popular. I know what I like personalluy and what myfriends like, and that is what inspires